Zug – a Swiss cherry on top of the cake

The tiny city of Zug is a proverbial cherry on top of the chocolate cake that is Switzerland. It certainly occupies a special place in the hearts of locals and tourists, who fall in love with this city at first sight and always long to come back, even for a short while. Compact and quaint, quiet and serene, spectacular and mesmerizing and so, so beautiful, stretching on the shores of the gorgeous Lake Zug, surrounded by majestic Alpine mountains, this little city is subjected to its own separate flow of time, that seems to magically slow down here.

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An important financial and industrial center of Switzerland, a cradle of Swiss higher education, a city that is claimed to be the cultural capital of this rich and stunning country, Basel is a city where old medieval coexists with new modern; a cosmopolitan corner that bustles with students and once in a while turns into a magical entity, all brimming with sounds and vibrant colors of Carnival, safely protected by the Basilisk – a mythical beast with the head of a rooster and a snake’s tail, one of the symbols of the city that kills everything in its sight with just one glance.

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Fribourg – a Swiss medieval masterpiece of ancient architecture

Located on a spectacular peninsula, surrounded on three sides by the Saane/La Sarine River, the bilingual (French and German, with French prevailing) city of Fribourg is a medieval jewel.

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St. Moritz – the most luxurious Alpine resort

The city that was the birthplace of Alpine winter tourism, twice the host to the Olympic games, a world-famous summer spa resort with healing mineral springs, which have been known to people for more than 3,000 years, and the most expensive, fashionable high Alpine luxury resort in Switzerland, as well as one of the most expensive ski resorts in the world, mostly favored by the upper class society, including royalty, politics, diplomats, famous sportsmen and celebrities from the entertainment industry, is known to the world as St. Moritz – a little town in the canton of Graubünden, cozily nestled on the shores of relatively small, but impossibly picturesque  Lej da San Murezzan (Romansh for Lake of St. Moritz) in the Engadin valley region in the eastern Swiss Alps, famous for its sunny climate, beautiful landscapes and diverse outdoor activities.

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The most picturesque and scenic place in Switzerland, a tiny little village that is universally acclaimed and needs no advertising, a favored shooting location as well as the set in numerous literature works, the magnetizing mecca for mountain lovers and a tranquil and calming relaxation spot, the best ski resort in the region, being a part of the Best of the Alps Club, the ultimate model of a truly Swiss settlement, cozily nestled at the foot of the most famous mountain trio in the Alps, decorated with two gorgeous Alpine lakes, with its unique culture and atmosphere, filled to the very last particle with a humble awareness of the truly magnificent grandeur of the nature that was able to create such a masterpiece… All this is Grindelwald.

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